Visual Communication in Business Design

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Competency

Examine and design visual media communication to produce effective business materials.

Instructions

You are a website designer and are currently being considered as the designer for a complete redesign of a medical facility’s website page. They have not updated their website in over 15 years due to the lack of staff. The website needs the redesign to target the specific visual preferences of patients and medical clients. They have several other designers that they are interviewing, and you decide to create a video presentation to impress them to choose you as their website designer.

As you begin your presentation, you decide that your design will include the following visual concepts and elements:

  1. Visual Organization
  2. Visual Simplicity
  3. Visual Interactivity
  4. Charts and Graphs
  5. Images

In designing these visual elements, you keep the target audience of patients and medical clients as the main focus. You carefully consider what these types of people wish to see at a medical facility. You also consider what visual elements will attract the eye, and yet enhance a specific mood and emotional response for viewers.

After creating the website, you record your explanation of your visual design choices in an audio/video screen share. You upload this video to YouTube for them to have easy access to see your work. Then, you cross your fingers and hope this gets you the job!

Note: You may use any visual and audio screen sharing tool to make the videos; if you do not have a preferred tool, an Internet search will provide a number of free versions to choose from.

Grading Rubric

F F C B A
0 1 2 3 4
Did not Submit No Pass Competence Proficiency Mastery
Not Submitted Submission does not competently analyze effects visual organization and simplicity on a patient target audience. Creates video which generally analyzes effects of visual organization and simplicity on a patient target audience. Creates video which accurately analyzes effects of visual organization and simplicity on a patient target audience. Creates video which thoroughly analyzes effects of visual organization and simplicity on a patient target audience.
Not Submitted Submission does not competently analyze effects of visual interactive elements on a patient target audience. Creates video which generally analyzes effects of visual interactive elements on a patient target audience. Creates video which accurately analyzes effects of visual interactive elements on a patient target audience. Creates video which thoroughly analyzes effects of visual interactive elements on a patient target audience.
Not Submitted Submission does not competently analyze effects of graphs/charts elements on a patient target audience. Creates video which generally analyzes effects of graphs/charts elements on a patient target audience. Creates video which accurately analyzes effects of graphs/charts elements on a patient target audience. Creates video which thoroughly analyzes effects of graphs/charts elements on a patient target audience.
Not Submitted Submission does not competently analyze effects of visual images on the moods and emotions of a patient target audience. Creates video which generally analyzes effects of visual images on the moods and emotions of a patient target audience. Creates video which accurately analyzes effects of visual images on the moods and emotions of a patient target audience. Creates video which thoroughly analyzes effects of visual images on the moods and emotions of a patient target audience.

 

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