- In the context of this course, you will be asked to address the issues/questions below for The Walt Disney Company (DIS). When addressing the issues/questions, be sure to do so in the context of this course and Disney. Your primary sources of information will come from the Disney website, in particular “Investor Relations” and the “2017 Annual Report.” Also, look at the web pages for Disney on Yahoo! Finance and/or Morningstar.com.
(8 pts) a) Discuss the critical success factors and whether or not you believe that
Disney shows evidence of success for these factors.
(3 pts) b) Discuss Disney in the context of the Theory of Constraints.
(8 pts) c) From the material reviewed, explain whether Disney shows
evidence in their operations/results of the perspectives of the balanced scorecard.
(4 pts) d) Discuss which of the activities of the value chain are most important to
(3 pts) e) Discuss the concept of customer delivered value in the context of Disney.
(4 pts) f) Discuss the cost of controlling quality and the cost of failing to control
quality in the context of Disney.
(6 pts) 2. Please go to YouTube.com and find the video Traits of Innovators by Open Forum (7:31). After watching this video, discuss what you believe are the key traits that you believe that you would wish to emulate as you progress to the pinnacle of your career.
(8 pts) 3. Crowder Manufacturing Company manufactures and sells ceiling fans. Crowder incurred the following costs related to quality for the year:
Cost of warranty $35,000
Cost of employee quality training $27,000
Cost incurred to rework fans $18,000
Spoilage cost (net) $15,000
Cost of handling customer complaints $11,000
Depreciation cost of test equipment $ 6,000
Cost of quality circles $ 5,000
Maintenance cost of test equipment $ 3,000
Cost of retesting reworked fans $ 2,000
Cost of final testing of fans $ 1,000
- Prepare a list of the costs, which are related to controlling quality and determine the total dollar amount of these costs.
- Prepare a list of the costs, which are related to failing to control quality and determine the total dollar amount of these costs.
- Explain why you might want to incur higher costs for controlling quality.
(8 pts) 4. Bryan Inc. produces a specialty top-quality juice machine. The product, the JM50, requires four processes to be completed. Specifically, these processes are exterior construction, pulp filter insertion, painting, and packaging. Each function is performed at separate workstations with different completion ratios:
- Exterior construction can manufacture 100,000 juicer exteriors per day.
- Pulp filter insertion can install 25,000 filters every 6 hours.
- Painting can decorate 3,000 juicers every half hour.
- Packaging can package 5,000 juicers per hour.
- Determine the maximum amount of JM 50 machines Bryan Inc. can sell per month (assume an average of 30 days per month and 8 hours per day)?
- What function is the bottleneck?
- If the contribution margin per juicer is $30.00, would it be worthwhile to spend $5,000,000 to increase the capacity of the bottleneck function by 200,000 units? Show computations.
(9 pts) 5. Rose Corporation manufactures a single electronic product called Precisionmix. This unit is a batch-density monitoring device attached to large industrial mixing machines used in flour, rubber, petroleum, and chemical manufacturing. Precisionmix sells for $900 per unit. The following variable costs are incurred to produce each Precisionmix device:
Direct labor $180
Direct materials 240
Factory overhead 105
Total variable production costs 525
Marketing costs 75
Total variable costs $600
Rose’s income tax rate is 40%, and annual fixed costs are $4,000,000.
- If Rose Corporation achieves a sales and production volume of 8,000 units, determine the net income (loss).
- Determine the annual sales revenue to achieve an after tax net income of $540,000.
(10 pts) 6. Aquatic Aquarium, Inc., manufactures and sells aquariums, water pumps, and air filters using a sales mix of 1:2:2. The company’s fixed costs are $26,000. Other information is as follows:
Selling Price Variable Cost
per unit per unit
Aquariums $60 $25
Water pumps 20 12
Air filters 10 3
- Determine the breakeven point in sales dollars for each product.
- If a total of 6,000 units is sold in the proportion of the sales mix, determine the operating income.
(16 pts) 7. Muffintop Company makes two types of snack cake, the poppy seed and the blueberry. Basic production information follows:
Poppy seed Blueberry
Direct materials cost per unit $0.75 $0.85
Direct labor cost per unit $0.25 $0.25
Sales price per unit $2.50 $2.50
Expected production per month 140,000 units 190,000 units
Muffintop has monthly overhead of $135,000, which is divided into the following cost pools:
Setup costs $50,000
Quality control 28,300
The company has also compiled the following information about the chosen cost drivers:
Poppy seed Blueberry Total
Number of setups required 40 60 100
Number of inspections 75 350 425
Number of machine hours 1,500 750 2,250
Number of Engineering hours 65 70 135
- Calculate Muffintop’s gross margin per unit for each product under the traditional costing system. The cost driver for the overhead in the traditional method is machine hours.
- Calculate Muffintop’s gross margin per unit for each product under the activity based costing system.
- Compare the gross margin of each product under the traditional system and ABC.
- Explain the pros and cons of using activity based costing.
(12 pts) 6. Given the following data for 2017:
Administrative costs $35,000
Current liabilities 18,000
Building depreciation (80% for plant) 25,000
Indirect materials and supplies 4,000
Sales commission expenses 12,000
Accounts receivable 15,000
Direct materials inventory, Jan 1, 2017 15,000
Direct labor 32,000
Direct materials inventory, Dec 31, 2017 16,000
Finished goods inventory, Jan 1, 2017 8,000
Finished goods inventory, Dec 31, 2017 7,000
Materials purchases 20,000
Work in process inventory, Dec 31, 2017 10,000
Supervisory and indirect labor 12,000
Accounts payable 9,000
Property taxes (80% for plant) 10,000
Utilities and power (90% for plant) 30,000
Work in process inventory, Jan 1, 2017 12,000
Sales revenue 200,000
Stockholders’ equity 75,000
- The cost of goods manufactured.
- The operating income.
- Give an example of:
- Direct cost
- Product cost
- Period cost
- Variable cost