Gavetti, Giovanni, and Jan Rivkin. “The Use and Abuse of Analogies” (9-703-429)
Gavetti, Giovanni, and Jan Rivkin. “Analogical reasoning at Lycos”
What are the pitfalls of analogical reasoning?
Read the Lycos mini-case. Do you buy the analogy to traditional media Lycos’s management team used to arrive at their decision? Does this analogy provide Lycos’s managers with valid guidance?