Strategy review of articles

Gavetti, Giovanni, and Jan Rivkin. “The Use and Abuse of Analogies” (9-703-429)
Gavetti, Giovanni, and Jan Rivkin. “Analogical reasoning at Lycos”

What are the pitfalls of analogical reasoning?

Read the Lycos mini-case. Do you buy the analogy to traditional media Lycos’s management team used to arrive at their decision? Does this analogy provide Lycos’s managers with valid guidance?

Use_and_Abuse_of_Analogies.pdf Analogical_Reasoning_At_Lycos.pdf

Last Updated on December 13, 2020 by

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