Social media marketing

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Critical Thinking Assignment (90 Points)

IMPORTANT! READ FIRST

Do not do both assignments. Identify your assignment choice in the title of your submission. (Note: This assignment is not a Milestone for the Portfolio Project, so you can choose either option.)

Module 5: Critical Thinking


Option #1: 

Video in Social Media

From any social media platform, select a video posted by an organization to achieve marketing and/or public relations goals. In a two-page paper (plus cover page and references page), analyze the use of the video by answering the following questions:

  • What is the organization trying to achieve with this video? Were they successful? Why or why not?
  • Does the video appear on additional social media platforms? Are those platforms linked and integrated? How might this be a benefit or a detriment to the organization?
  • How might the video be improved? Are there legal or ethical issues that should be taken into consideration regarding its use?

Your paper must include the link to the video and be written and formatted according to the requirements in the CSU-Global Guide to Writing and APA (Links to an external site.). Support your paper with a minimum of two scholarly sources in addition to the course resources. The CSU-Global Library (Links to an external site.) is a good place to find these sources.

Review the rubric for this Critical Thinking assignment in the Module 5 Materials folder for specific grading criteria.

Option #2: 

Infographics in Social Media

From any social media platform, select an infographic posted by an organization to achieve marketing and/or public relations goals. In a two-page paper (plus cover page and references page), analyze the use of the infographic by answering the following questions:

  • What is the organization trying to achieve with this infographic? Was it successful? Why or why not?
  • Does the infographic appear on additional social media platforms? Are those platforms linked and integrated? How might this be a benefit or a detriment to the organization?
  • How might the infographic be improved? Are there legal or ethical issues that should be taken into consideration regarding its use?

Your paper must include the link to the infographic and be written and formatted according to the requirements in the CSU-Global Guide to Writing and APA (Links to an external site.). Support your paper with a minimum of two scholarly sources in addition to the course resources. The CSU-Global Library (Links to an external site.) is a good place to find these sources.

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