Write an analysis of a selected company’s product strategies, including branding, design, and product positioning. There is no page limit for this assessment.
The focus of a marketing program should be on a product or service (the first “P”). In order to market or sell a product well, you need to truly know your product. A product analysis can tell you why it sells, who buys it, and how to reach your targeted audience.
Choose a product or service made by an organization that is large enough to generate primary as well as secondary research resources. Research the product or service and write an analysis of your findings. In your analysis:
Describe the company, its competition, and customer requirements.
Explain how the company’s product strategy attempts to carve out a niche or maintain market share leadership. Consider branding, design, product positioning, and other relevant product-related elements.
Explain how product positioning strategies contribute to competitive advantage in the marketplace.
Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to current APA style and formatting.
Font and font size: Times New Roman, 12 point.