Write a four to five (4-5) paragraph form letter to potential customers on the range of services your business or organization can provide. (The business/organization and customer(s) may be “real” or fictitious.) The letter should include the following:
(1) The structure of the letter follows the four-point persuasive outline, AIDA – Attention, Interest, Desire, and Action.
(2) The content stresses a central theme, selling point, or appeal to the customer.
(3) The content includes supportive information and details describing the range of services your business or organization can provide.
(4) Write the letter with effective organization, coherence, and unity.