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Participatory Culture – The Future of Media

M6: Participatory Culture – The Future of Media

Worth: 5%
Minimum Word Count: 700 words Maximum Word Count: 800 words
In their discussion of personal use of public space, Campbell & Park (2008) argue that the
mobile phone has changed the way public spaces are used for private purposes. They state:
“[The] distinction between private and personal use of public space is meaningful in the context
of our overarching argument. That is, the personalization of public space is a key social
consequence of the shift from the age of traditional mass media to today’s age of personal
communication technology” (p 378).
In your module response, discuss the complexities of personal communication technology, what
the personalization of public space means, and one of the social consequences, that are found
within their main argument. Also address the significance of this shift on participatory culture
(Jenkins, 2014) and the future of digital media. Be sure to connect your discussion points with
three assigned course readings from any of the modules this year.
Found in the optional readings:
Campbell, S. W. & Park, Y. J. (2008), Social Implications of Mobile Telephony: The Rise of
Personal Communication Society.
Sociology Compass, 2: 371–387.
Jenkins, H. (2014). Participatory Culture: From Co-Creating Brand Meaning to Changing the
Participatory Culture, Vol. 6, No. 2, 2014, pp. 24 –39.

Important Notes:

The ‘tone’ of this module response is formal & academic.
Your MR6 response must include at least three of the module course readings, plus
Campbell & Park (2008) and Jenkins (2014) must be cited and referenced properly (that’s
five references in total minimum).
You are required to stay within the minimum and maximum word count or you will be
penalized a half a mark.
Please pay attention to your writing style – grammar and punctuation matter. Have someone
proofread your work. Your responses should have an introduction, body/discussion, and
conclusion. Response submissions should not be one paragraph.
Properly cite any readings that you use using APA. Reference list is not included in the word
count. Submissions that do not cite and reference material properly will not be accepted and
will result in a zero.
Use APA format for citing the readings and for your reference list – no need for title pages, or
running header this assignment.
Do not use any direct quotes in your module submissions. Instead, rephrase and cite properly,
or you will be penalized a half a mark
Please name your MR6 file properly with course number, last name, and assignment name.
For example: 2F00YourLastNameMR6.doc

How to submit this assignment:

Go to Assignments on Sakai.
Click MR6 and and click ‘Add Attachments’. The file must be a .doc file, or a .pdf file.
Note: If you are using a Mac, you can convert a Pages document into a word .doc file by
going to the menu bar and choosing: ‘File’ – ‘Export’– ‘Word’
Files that cannot open and/or incorrect files will receive a grade of 0.
We will not be tracking down assignments: you must submit properly, on-time.
Check and double check to ensure that the file is attached and is the correct file. After
submitting, definitely review your submission so you can see/confirm the file.
It is your responsibility to ensure that you have uploaded your file into Sakai. You have a
maximum of five re-submission attempts BEFORE the deadline passes.
Late assignments are not accepted and will receive a grade of 0.
Assignments sent via e-mail will receive a grade of 0.
Do not wait until the last ten minutes to submit your module response.
Technological issues (ie my laptop froze at 11:44pm) are not grounds for extensions. You
MUST have the appropriate (and reliable) technology to take this course, and you must plan
your time effectively.
An assignment is ‘done’ or ‘finished’ when it is successfully submitted to Sakai before the due
date, not when you last edited the assignment on your pc, laptop, or device.
MR6 Grading Rubric
The MR5 Grading Rubric is included here in order to help you formulate your submission.


-discusses the complexities of personal communication technology
-discusses what the personalization of public space means
-discusses one social consequence is discussed
-addresses the significance of this shift on participatory culture & the future of digital media
-includes three assigned course readings that effectively lend support to the argument
Writing Style & Referencing
-presents discussion in an academic/formal manner; proper vocabulary & tone used
-cites sources properly according to APA format
-provides a properly APA formatted reference list of all cited sources; Campbell & Park (2008)
and Jenkins (2014) are cited and referenced.
-flows well organizationally with clear writing style & proper tone; is analytical instead of
descriptive and opinion based
-presents discussion free of typos, and free of grammar, punctuation, spelling, and paragraph
structure errors.
-response is organized with an introduction, body, and conclusion.

Framework of Grading
Incomplete 50s D
Submission is missing key components of the assignment guidelines. Citing and referencing
Inaccuracies 60s C
Submission does not follow assignment guidelines or requirements.
*If the submission does not address the required points and/or does not include three course
readings the submission will be in the C range.
Needs Work 70s B
Submission mostly follows requirements, but has areas that need improvement (ie depth of
*If the submission has addressed all the required points and has included the correct number of
readings, but is lacking in depth and is descriptive and opinionated rather than critical and
analytical the submission will be in the B range.
Meets Criteria 80s A
Submission follows guidelines and meets all assignment requirements in a coherent way.
*If the submission meets all the assignment instructions (including citing/referencing and writing
style) and provides appropriate level of critical and analytical discussion the submission will be
in the A range.
Exceeds Expectations 90 A+
Submission reflects a level of analysis that goes beyond what is expected at a second year course

Last Updated on March 31, 2020

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