Paid Search Marketing

1. Identify an issue that you would like to use Paid Search strategy to solve for your client (https://westoakcoffeebar.com)

2. Watch the following video.

3. Identify at least three core concepts you could use for your client in creating a successful paid search marketing campaign.

4. Propose a framework for your Paid-Search-Marketing campaign. Be sure to address the following aspects:

a. identify a list of Categorized list of keywords for your paid-search campaign

b. determine a possible value for each click and break-even CPC, short justification is necessary

c. identify the target market and search flow, short justification is necessary

d. justify your choice of online channels/platform you would like to launch your campaign.

e. Be sure to differentiate your business from major competitors with a short Ad message for your campaign

Last Updated on February 10, 2019