Research and examine Airbus’ organizational environment and behavior.
The paper will include an introduction of Airbus as a company and discuss the company’s leadership, communication networks, decision-making,
negotiations process, organizational change, power, politics, organizational culture and innovation, goals and structure, strategy, technology, and
Outline for Paper –
• Title Page
• Table of Contents
• Introduction or Background of Airbus
• Brief Discussion on the Contents of the Paper
• Body of the Paper
o Decision Making, Conflict, and Negotiations
Describe Airbus’ collaborative work environment, specifically discussing collaboration techniques, interaction between leaders and followers,
and supportive communication.
Research Airbus’ business environment, using the company’s website or periodicals such as Fortune magazine or The Wall Street Journal.
Explain the company’s decision making environment, risk management, and how the organization resolves conflict through the strategic negotiation
o Organizing Effective Teams
Examine your Airbus’ approach to accomplish team-building and drive innovation.
Does your company have training programs for teams and a process to improve team communication and decision-making? Why or Why not?
o Change Management and Innovation Culture (Power & Politics)
Identify something you believe should be changed about the way Airbus operates.
Analyze how this change could be managed using the three phase model of planned change.
Discuss the viability of using force coercion, rational persuasion, or shared power to achieve the planned change in the company.
Identify potential sources of resistance and ways to overcome the resistance for the planned change in your company.
Analyze Airbus’ observable culture, shared values, and common cultural assumptions.
Identify Airbus’ process of innovation.
How do the leaders of the company reinforce and support a strong culture that promotes innovation?
o Organizational Goals and Structures
Examine Airbus mission statement, code of ethics, and organizational chart.
Describe the institution’s strategic objectives in light of the mission statement. Identify the company’s structure and focus on why Airbus is
organized as it is.
What does it accomplish through this organization form?
Provide insight to how this structure reflects the institution’s strategy.
Is it a mechanistic structure, an organic structure, or a hybrid structure?
What particular characteristics of the organization did they consider in arriving at their analytical conclusions?
What controls are used in the company?
o Strategic, Technology, and Organizational Design
Examine the organization’s environment.
Identify the company’s strategy and its influences on the organization’s design.
Does the company embrace technological innovations? Provide support for this opinion.
How does the company’s organization design keep the company on the competitive edge?
Describe one aspect that you felt was the most important for a company to grow and be successful regardless of the economic environment. Explain
• Summary / Conclusion
• References (APA)
Criteria Ratings Pts
This criterion is linked to a Learning Outcome Identification and Analysis of the Main Issues/Problem (Excellent – A) Identifies and understands all
of the main issues in the question. Insightful, and thorough analysis of all the issues.
25.0 pts (Above-Average – B) Identifies and understands most of the main issues in the question. Thorough analysis of most of the issues.
23.0 pts (Average – C) Identifies and understands some of the issues in the question. Superficial analysis of some of the issues in the case.
21.0 pts (Near-Failing – D) Identifies and understands few of the issues in question. Incomplete analysis of the issues.
19.0 pts (Failing – F) Identifies and understands very little of the issues in the question. No analysis of the issues.
This criterion is linked to a Learning Outcome Answers to Research Questions (Excellent – A) Answers to research questions are clear throughout.
Connection with class and study material goes well beyond the obvious connections among ideas; demonstrates insight and original thinking.
20.0 pts (Above-Average – B) Answers to research questions present some irrelevant information on topic etc., but very little; treatment goes
beyond obvious connections with class and study material.
18.0 pts (Average – C) Answers to research questions are vague in places; some irrelevant or distracting information.
16.0 pts (Near-Failing – D) Answers to research questions are unclear and/or confusing. Treatment is very superficial; paper may be well written
but says nothing.
14.0 pts (Failing – F) Does not address the research questions. Treatment is very superficial and says very little.
This criterion is linked to a Learning Outcome Organization and Coherence (Excellent – A) Uses a logical structure appropriate to paper’s subject,
purpose, audience, thesis, and disciplinary field. Sophisticated transitional sentences often develop one idea from the previous one or identify their
logical relations. It guides the reader through the chain of reasoning or progression of ideas.
20.0 pts (Above-Average – B) Shows a logical progression of ideas and uses fairly sophisticated transitional devices; e.g., may move from a least
to a more important idea. Some logical links may be faulty, but each paragraph clearly relates to paper’s central idea.
18.0 pts (Average – C) May list ideas or arrange them randomly rather than using any evident logical structure. May use transitions, but they are
likely to be sequential (first, second, third) rather than logic-based. While each paragraph may relate to central idea, logic is not always clear.
Paragraphs have topic sentences but may be overly general, and arrangement of sentences within paragraphs may lack coherence.
16.0 pts (Near-Failing – D) May have random organization, lacking internal paragraph coherence and using few or inappropriate transitions.
Paragraphs may lack topic sentences or main ideas, or may be too general or too specific to be effective. Paragraphs may not all relate to paper’s
14.0 pts (Failing – F) Absent of any kind of organization. Lacks paragraph topic sentence and transitions between paragraphs. Paragraphs do not
relate to the paper’s thesis.
This criterion is linked to a Learning Outcome Links to Course Readings and Additional Research (Excellent – A) Excellent research into the
issues with clearly documented links to class (and/or outside) readings. Much more than the minimum required; effort to explore topic exceeds
expectations; use of primary and secondary sources; all information meets quality criteria. Sources interspersed with writer’s own analysis or
synthesis; quotes are less than 10% of paper; good use of summary and paraphrase; all sources are documented; 1- 3 minor errors (such as incorrect
20.0 pts (Above-Average – B) Good research and documented links to the material read. Slightly more than the minimum required; effort to ensure
breadth and depth; possibly no primary sources; all information meets quality criteria. Sources interspersed with writer’s own work; quotes are less
than 20% of paper; good use of summary and paraphrase; all sources are documented; 4- 6 minor errors (such as incorrect punctuation).
18.0 pts (Average – C) Limited research and documented links to any readings. At least the minimum required; reasonable breadth and depth of
exploration; 1-2 sources lack quality criteria (i.e., Wikipedia). 1-2 instances of stringing source references together with little of the writer’s own
work; quotes are 25% or more of paper; 1-2 citations missing or with major errors (ex: authors missing or incorrect).
16.0 pts (Near-Failing – D) Incomplete research and links to any readings. Less than the minimum required; or providing only surface coverage;
most sources lack quality criteria. More than 2 instances of stringing source references; quotes are 40% or more of paper; OR paper includes few
references to sources; 3-4 citations missing or with major errors.
14.0 pts (Failing – F) Provided no references or support of analysis. Very few sources; no attempt to explore various points of view; all sources
lack quality criteria total. No references to sources; OR there is evidence of plagiarism; 5 or more citations missing or with major errors.
This criterion is linked to a Learning Outcome Style, Mechanics, and Format (Excellent – A) Chooses words for their precise meaning and uses an
appropriate level of specificity. Sentence style fits audience and purpose. Sentences clearly structured and carefully focused. Almost entirely free of
spelling, punctuation, and grammatical errors. Accurately use required formatting style and proper referencing.
15.0 pts (Above-Average – B) Generally uses words accurately and effectively, but may be too general. Sentences generally clear, structured, and
focused, though some may be awkward or ineffective. May contain a few errors, which may annoy the reader but not impede understanding. Accurately use
required formatting style and proper referencing.
12.0 pts (Average – C) Uses relatively vague and general words, may use some inappropriate language. Sentence’s structure generally correct, but
sentences may be wordy, unfocused, repetitive, or confusing. Usually contains several mechanical errors, which may temporarily confuse the reader but
not impede the overall understanding. Accurately use required formatting style and proper referencing with few exceptions.
10.0 pts (Near-Failing – D) Tends to being vague and abstract, or very personal and specific. Usually contains several awkward or ungrammatical
sentences; sentence structure is simple or monotonous. Usually contains either many mechanical errors or a few important errors that block the reader’s
understanding and ability to see connections between thoughts. Accurately use required formatting style and proper referencing with several exceptions.
8.0 pts (Failing – F) Misuse of words throughout. Awkward sentences throughout. Difficult to attach a thought process. Poorly punctuated,
misspelled words, grammatically abusive. Fail to use required formatting style and proper referencing.
Total Points: 100
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