Organizational Communication Proposal

Project #1 – Organizational Communication Proposal

Objective:  For this assignment, you’ll assume the role of organizational consultant. You will submit on Canvas in the Project #1 assignment area a proposal for improving communication processes in a bona fide organization. Your underlying task is to demonstrate to me the instructor that you understand the concepts of communication taught in Chapters 1-5.

To accomplish this, you’ll need to define and explain appropriate communication terminology in your proposal.  This assignment offers you an opportunity to: (a) Apply your understanding of communication theory in solving an organizational problem.  (b) Practice writing a professional proposal.

Preparation & Steps to Completion

  1. Think of one specific communication problem you have experienced in an organizational context (Note: this does not mean the problem had to occur in a work environment as I know some of you have limited working experience. An organization is defined as an organized body of people with a particular purpose, especially a business, society, association, etc.). Please focus on ONE specific problem (e.g., an uncooperative coworker, a supervisor who does not listen well, a conflict among workers of different ethnic backgrounds, receiving ambiguous instructions, information overload, a defensive climate, etc.). Try not to attempt to solve all of your organization’s problems at once, but be specific in identifying a problem.
  2. Identify one of the communication concepts we’ve studied in this course that might help explain or solve that problem (e.g., use of the communication model, listening; verbal or nonverbal messages; ambiguity, upward, downward or horizontal communication; formal or informal networks; organizational culture; communicating across diversity.). Note that both the problem and the solution must involve communication concepts. Thus, a proposal to award bonuses or send employees to a marketing class would not be appropriate for this assignment.
  3. Review all portions of your text and class notes related to the communication concept you’ve chosen. You must cite references in your proposal.
  4. Write a four- to five-page (double spaced, #12 font, APA style) proposal in which you recommend a plan for remedying this single communication problem. Your proposal should be very specific and concrete. Proposing that all employees should take a class in communication is not specific. Instead, you could detail the step-by-step contents of a one-hour training session. Stating that your supervisor should use more supportive communication is neither specific nor realistic. (Can we really change other people by talking about them and not interacting with them? No.) Instead you could develop a word-by-word role play of how you would explain to your supervisor (or the supervisor’s manager) that you would like more specific feedback about your performance.
  5. Proposals must be submitted on Canvas in the appropriate area and in the accepted format (Word,PDF, ect. document).

Writing the Proposal 

Purpose:  The purpose of a proposal is to persuade your reader (in this case, me) to accept your plan (i.e., to hire you for the consultant job). You may assume that I am the person in your organization who is vested with the authority to decide whether to adopt your plan. To persuade me to adopt your idea, you’ll need to supply convincing evidence that your plan is feasible and cost-effective, can actually be implemented, and will produce results. You’ll also need to supply evidence of your competence in organizational communication (i.e., using vocabulary and principles you’ve learned in class).  Grammar, spelling, and neatness will also add to or detract from your credibility.

Content:  Your proposal should be arranged under several headings (e.g., introduction, description of problem, description of solution, summary). You should include the following sections in your proposal:


Introduction:  Provide a brief overview of what you are proposing (two or three sentences).

Description of Problem:  Convince your reader that a communication problem exists. (Be specific. Use terminology from the book to explain what is wrong. Include your references.)

Description of the Proposed Solution:  Explain exactly what you plan to accomplish. Outline the steps you will take to achieve your objectives. Explain why your plan is desirable and feasible. Your solution must integrate communication concepts from this course. Include references, indicating the text pages you are drawing from.

Summary:   Summarize the most important reasons why I should adopt your proposal (one or two sentences). End with a closing statement (e.g., you are looking forward to implementing the plan, you are sure this will bring about constructive results, etc.).

Works Cited:  You must have at least one credible reference (permissible references are your communication text). Identify your sources in two places:

  1. Use parenthetical cites (Adler &Maresh-Fuehrer, 2019, p. xx) within the body of your paper when you refer to information from your readings.
  2. Include a complete reference list at the end of your paper. For instructions on formatting your references in APA, visit to an external site.)Links to an external site. and/or (Links to an external site.)Links to an external site.

Remember to alphabetize items by authors’ last names. Format with “hanging” indentation.

Sample Reference

Adler, R., &Maresh-Fuehrer, M. (2019). Communicating at work (12th ed.).  New York: McGraw-Hill                               Education.

Criteria for Grading

Total points 30 (up to 5 points in each of the 6 areas below 5×6=30)

  • Follows proposal format (following instructions is an essential element of communication).
  • Demonstrates substantial understanding of the communication concept you have chosen.
  • Presents a plan that is feasible (could be realistically implemented).
  • Includes references both in text citations and a reference list at the end in proper APA format.
  • Written in clear, grammatically correct sentences, with meticulous spelling and punctuation.
  • Overall, exhibits professional appearance and content.


Last Updated on January 5, 2019 by EssayPro