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Online Art Sales Research Assignment

Online Art Sales

Write a summery about Artbinder ) online art sales website, please compile and briefly identify the following:
1. Who are the people involved (founders, investors, advisors, staff)
2. What do they do, exactly?
3. Do they offer “extra services” or special benefits? And if so, what are they?
4. Who does the company benefit: Artists? Dealers? Collectors?
5. How is the company making money off this venture?
6. How art they advertising themselves? Describe their general branding/marketing efforts.
7. What is your overall impression of the company? Would you yourself work with them or be a customer? What changes to ownership or M&A have happened to the company over the last few years? And do you think they will continue to exist 5 years from now?

Last Updated on December 5, 2019

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