Marketing Strategy Paper Instructions
Using the scenario below, write a paper of at least 500 words and in current APA format that is supported by 2 peer-reviewed, scholarly references and 1 instance of biblical integration.
You have just been named the first marketing director of the Bay Area Accountable Health System. For 15 years, you served as the marketing and strategic planning director at Oakland Alameda regional Hospital, a 250-bed inpatient facility with a busy emergency department and one outpatient primary care satellite. The board of your new employer has asked you to provide a brief overview of the 5 major aspects of your first-year marketing plan to the community that will differentiate it as an ACS from other hospitals in the Bay Area.
| Criteria | Levels of Achievement | |||
| Content 70% | ||||
| 5 Major Aspects of the Marketing Plan | 19 to 20 points Provided 5 major aspects of the marketing plan. | 16 to 18 points Provided 4 major aspects of the marketing plan. | 1 to 15 points Provided 3 or less major aspects of the marketing | 0 points |
| Peer-Reviewed References | 9 to 10 points Used 2 peer-reviewed references. | 7 to 8 points Used only 1 peer-reviewed reference. | 1 to 6 points Did use references but not peer reviewed. | 0 points |
| Biblical Integration | 4 to 5 points Included an instance of biblical integration that demonstrates an understanding of the objective or lesson from the Christian perspective. | 2 to 3 points Provided a Bible verse somewhere in the assignment that shows some understanding of the Christian perspective. | 1 point Provided a Bible verse somewhere in the assignment. | 0 points |
| Structure 30% | ||||
| Current APA Format, Grammar, and Spelling | 14 to 15 points Current APA format, grammar, and spelling had no errors. | 12 to 13 points Current APA format, grammar, and spelling had, at most, 1 minor error. | 1 to 11 points Submission included either 2 minor or 1 major APA format, grammar, or spelling error(s). | 0 points |