Chapter 1 Questions
1.Define the role of marketing in organizations.
2.Describe how marketers create value for a product or service.
3.Understand why marketing is important, both within and outside the firm.
Chapter 2 Questions
1.Define a marketing strategy.
2.Describe the elements of a marketing plan.
3.Analyze a marketing situation using SWOT analyses.
4.Describe how a firm chooses which consumer group(s) to pursue with its marketing efforts.
5.Outline the implementation of the marketing mix as a means to increase customer value.
6.Summarize portfolio analysis and its use to evaluate marketing performance.
7.Describe how firms grow their business.
Last Updated on February 11, 2019 by EssayPro