Marketing Debate: Is Mass Marketing Dead?

Marketing Debate: Is Mass Marketing Dead?

With marketers increasingly adopting more and more refined market segmentation schemes – fueled by the Internet and other customization efforts – some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target the mass market.

Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.


Information clearly relates to the main topic. Contributions are thoughtful and relevant to the discussion. Student includes examples and suggests external sources (links) to enrich the discussion. The quantity of information provided in the posting is appropriate to state the student’s opinion. Professional vocabulary and writing style are used consistently throughout the discussion.

Last Updated on February 11, 2019