k-means clustering analysis and conjoint analysis

Use SAS software to do tasks below:

1. Use k-means methodology, form three (3) clusters for Connecticut zip Codes based on the income distribution of the household.For each Zip Code, use the percentage of tax filings (number of filings /total filings) in each “Adjusted Gross Income” category.Repeat the above analysis for the state ofAlabamaand compare the two states’ clusters (cluster centers)

2. Consider the following survey of two car brands:

Perform the following analysis:

• Tradeoff between pricefor Toyota-SUV and VW-SUV
• Market share forecast for:
  1. Toyota-Sedan-25000
  2. Toyota-SUV-  25000
  3. VW-Sedan- 25000
  4. VW-SUV-  25000
• Attribute importance

Last Updated on April 10, 2019