Journalism, mass media and communication
Analysis of a Business Narrative
Project description
Analysis of a Business Narrative
Tietze et al (2003:50) say, ‘Stories are a core component and constitutive part of culture. They are said to represent, reflect and confirm cultural values; they can provide templates for behaviour and moral judgement. In telling stories, cultural heritage is evoked, and both storyteller and audience position themselves in particular traditions and contexts.’ Businesses also use stories to convey their core values and create meaning.
The Task
Either: an analysis of the narrative texts in the Google and Baidu websites
or: an analysis of the vdeo narrative used by Siemens as part of its marketing and positioning strategy.
Full details are given on the following pages.