Written report of a strategic analysis of a company / organization to be decided upon in agreement with the module organizer. This should be based on the students’ original research and use models / frameworks that have been taught during the course of the module, found in course / supplementary texts / academic journal articles
lease find the following struture guideline for the individual assignment as mentioned in class
• Executive summary
• Brief case history
• Data and methods – How do you go about doing research/collecting data (e.g. have you interviewed people? Have you gathered information from secondary data sources)?
• Strategic analysis (Please be selective and critical in using frameworks).
• Strategic recommendations for the future.
the company is john lewis
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