Implementing a Marketing Plan

Implementing a Marketing Plan– Instructions




Write a 4-page assessment in which you examine the design and management of the health care marketing channels for a hypothetical product line.

    • Competency: Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan.
  • Explain how to design a marketing strategy for a health care organization.
  • Describe how to utilize focus groups in the marketing plan of a health care organization.
  • Competency: Analyze competitive forces in the market place in determining strategy.
    • Analyze competitive strategies that leverage key indicators for a marketing program in a health care organization.
  • Competency: Analyze common internal sources of quantitative information utilized in strategic decision making.
    • Identify common internal sources of quantitative information.
    • Identify common internal sources of qualitative information.


Suggested Resources (Not Required):


Internet Resources


    • Centers for Medicare & Medicaid Services: (n.d.). Find a hospital. Retrieved from
    • American Hospital Directory. (2010). Retrieved from
    • Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS). (2010). Retrieved from





Imagine you are the vice president of marketing for a hospital that wants to implement a men’s health product line. Write a 4 page assessment that answers the following:

    • How would you organize the marketing function for this new program?
    • What are the obstacles you might face?
    • What are the aspects of this program in which your team members need to be involved to ensure the program’s success?
    • How would you utilize focus groups?
    • What competitive analytical strategies would you employ?
    • What quantitative and qualitative data sets would you incorporate into your market research?


Additional Requirements

    • Include a title page and a references page.
    • Include an introductory paragraph and a concluding paragraph.
    • Include a minimum of three research resources.
    • Follow APA guidelines for style and formatting.
    • Ensure your finished assessment is 4 pages in length, excluding the title page and references page.


Last Updated on October 28, 2018