Implement Marketing Strategies & Tactics Scenario
You are the Marketing Manager in charge of the “Fijian Escapes” promotional campaign created by your company – Travelscene. The company is doing a tie-up with a lot of other companies, which can be identified in the advertisement above. This marketing plan aims to target families & encouraging them to take an “All inclusive” vacation on very affordable rates to Fiji. The company is about to release this advertisement in the leading newspapers across Australia. You are given the task to plan & implement this marketing strategy across Australia & Fiji. You can make certain reasonable assumptions if you want, however discuss them with your trainer / assessor, first.
Task 1: Dealing with stakeholders
These stakeholders could be Internal as well as External, marketing or non marketing
f You have to identify & list all the concerned stakeholders involved in this plan. (You
may imagine a few. However, hints regarding who these stakeholders could be can be derived from the ad copy above).
f Also mention the way in which each of the stakeholders in this marketing plan is affected if the plan goes well or badly.
f Assign roles & responsibilities to these stakeholders.
Task 2: Create teams
You need to describe the following things about the teams working under you:
f How many types of teams will you make eg – functional, geographical etc. (refer
to notes under “Staffing”).
f Describe the structure of these teams & their reporting relationships.
f Describe the method of communication & the frequency of communication with
each of these teams.
Task 3: Risk management strategy
What are the various risks that could be involved in implementing of this plan? Plan a complete Risk Management strategy. You may use the template below for
|Probability of||Impact on the||Risk Treatment|
|Name of Risk||occurrence||marketing plan||/ Management|
H = High, M = Medium, L = Low
Task 4: Marketing Mix
Identify the complete marketing Mix in the strategy shown in the ad copy above.