Hospitality Management Major-Concierge Marketing Paper
As the Concierge of a Downtown Manhattan boutique hotel, you and your local business development office are looking to promote sights on the High Line and Chelsea Market. In collaboration with the site,the clients of the hotel tend to fall into the following demographic segments:
1. Families with teen aged children from the east and west coast of the U.S.
2.26-35 year old affluent, single Europeans
3.26-35 year old affluent Brazilians as part of a 1 month tour group visiting various large cities around the U.S.
4. Include accurate, factual information of the promoted High Line site selected.
5. Address the expected needs of the tourist.