Research the history and business model of Publix Supermarkets. What makes Publix unique among its competitors? Does the company have unique selling points that provide added value to customers? If so, what are they? Why would customers be willing to spend more by shopping at Publix vice a cheaper competitor?
Be advised, this is not a report on Publix. This assignment is a critical analysis of your research. Please keep this in mind while developing your paper.
Students are required to use APA Style for their references and sentence structure. For APA resources and examples, see the following hyperlink: https://owl.english.purdue.edu/owl (Links to an external site.)Links to an external site. . Additionally, course files and links are provided to assist you with APA.
Your work should include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title and the date. Your work should be 3-5 pages not including the cover page and reference.
Margins: 1 inch margins all around
Font: Times New Roman or Arial
Font Size: 12 Pt.