Case: Gaming Industry and Ubisoft Articles and please listen to the first 15 minutes of the NPR podcast on the gaming industry posted on BB (Thought Paper – bold questions only)
(the podcast is not available except with access, just ignore it)
Case Questions:
- Using the information you have in the readings, how would you describe Ubisoft’s international expansion strategy using the IR Framework?
- Please think about the managerial orientations we discussed on 10/23 (using the chapter reading assigned for 10/23). Would you describe the managerial orientation at Ubisoft as a decentralized federation, a coordinated federation or a centralized hub? Why? Which type of relationship (from the 10/23 reading) would be best for Ubisoft and why?
Note: Please only use the sources I have provided (no outside sources)
Instructions:
One-page single spaces
Font: Times New Roman 12
Include the IR framework in an Index page