# Financial Ratio Analysis

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Purpose of Assignment

Students should understand how to use the financial information and tools learned in the class on a public company, obtain public company SEC reports, and use that data to calculate a company’s financial ratios and their comparison to industry or competitor standards.

Assignment Steps

Resources: Tutorial help on Excel® and Word functions can be found on the Microsoft®Office® website. There are also additional tutorials via the web that offer support for office products.

Select one of the publicly traded corporations listed below and obtain the most current SEC Form 10-K (annual financial report) from the company’s web site (Do not use the Annual Report that is sent to shareholders):

• Lowes Corporation
• Kroger Corporation
• Harley Davidson Corporation
• Apple Corporation
• Intel Corporation
• Marriott Corporation
• Berkshire Hathaway Corporation
• PepsiCo Corporation
• Procter and Gamble Corporation
• General Electric Corporation

Calculate and analyze the following ratios for your selected company for the last two years from the SEC Form 10-K:

• Current Ratio
• Inventory Turnover
• Debt Ratio
• Time Interest Earned
• Gross Profit Margin
• Equity Multiplier
• Return on Assets
• Net Profit Margin
• Return on Equity (Use three ratio DuPont method)

Compare and contrast your company’s ratios to industry and competitor standard ratios obtained from Yahoo Finance, Morningstar, MotleyFool, Macroaxis or other Internet sources, and provide a detailed answer and analysis as to why your company’s ratios are different than the industry/competitor standard.

Prepare your analysis in a minimum of 875 words in Microsoft® Word. The use of Microsoft®Word tables is encouraged.

Cite the source of the industry/competitor ratio information.

Format your assignment consistent with APA guidelines.

## Financial Ratio Analysis Grading Guide

FIN/370 Version 11

Learning Team Assignment: Financial Ratio Analysis

Purpose of Assignment

Students should understand how to use the financial information and tools learned in the class on a public company, obtain public company SEC reports and use that data to calculate a company’s financial ratios and their comparison to industry or competitor standards.

Resources Required

Tutorial help on Excel® and Word functions can be found on the Microsoft® Office website. There are also additional tutorials via the web that offer support for office products.

 Content Met Partially Met Not Met Comments: Selects one of the publicly traded corporations listed and obtains the most current SEC Form 10-K (annual financial report) from the company’s web site.o    Lowes Corporationo    Kroger Corporationo    Harley Davidson Corporationo    Apple Corporationo    Intel Corporationo    Marriott Corporationo    Berkshire Hathaway Corporationo    PepsiCo Corporationo    Procter and Gamble Corporationo    General Electric Corporation Calculates and analyzes the following ratios listed for their selected company for the last two years from the SEC Form 10-K.o    Current Ratioo    Inventory Turnovero    Debt Ratioo    Time Interest Earnedo    Gross Profit Margino    Equity Multipliero    Return on Assetso    Net Profit Margino    Return on Equity (Use three ratio DuPont method) Compares and contrast  your company ratios to industry and competitor standard ratios obtained from Yahoo Finance, Morningstar, MotleyFool, Macroaxis or other Internet sources and provide a detailed answer and analysis as to why your  company ratios are different than the industry/competitor standard. The analysis is a minimum of 875 words (2 1/2 pages) in length. Total Available Total Earned 7 /7

### Writing Guidelines

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total AvailableTotal Earned
3#/3