Family Business

Family Business

Business to Business Marketing


Write up around 500-1000 words on business to business marketing (B to B) in particular family business or small business owners if possible (although there may not be much or any academics on that). Whatever you choose should follow the following definition of a family business;

“One in which owners regard their enterprises as a family firm and when any one of the following three criteria hold true: 50% or more of the ownership is held by a single family; a single family group is effectively controlling the business; or a significant proportion of the senior management is drawn from the same family” (Tanewski et al., 2003)

Last Updated on February 10, 2019

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