Facebook Analytics Lab Assignment
Create or use an existing Facebook account and login to Facebook Analytics demo at: https://analytics.facebook.com/get-started
Objective: Perform Omni Channel Analysis to identify typical user journeys and conversion rates across your businesses Websites, Social Media Accounts and Apps.
- Funnel: Create a funnel for users who search on phone and purchase on phone by Device OS. Which devices have the highest conversion rate when search is initiated by phone?
- Identify the most common converting (to purchase) and non-converting routes
- Which first interaction leads to most purchases?
- For the Top 10% of most active users, what are the most common starting points and conversion routes?
- For your Instagram followers, which route(Start->End) is the most successful for conversions.
- 1 or 2 page executive summary that includes
- Four Screenshots (1 and 2a, c, d)
- 150-200 word summary that describes results of the Journey and Funnel Analysis. The summary should refer to the screenshots.
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