ExxonMobil, Verizon Communications, and United Parcel Services (UPS)


Many companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why. Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.(MY THREE COMPANIES ARE: EXXONMOBIL, VERIZON COMMUNICATIONS, UNITED PARCEL SERVICES)



From the e-Activity (PRACTICE), analyze the internal environment of the company you researched to determine that company’s strengths and weaknesses. Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the company’s competitiveness. Explain your rationale.

Be sure to respond to at least one (1) other student. Be sure to look at all possible ways to earn 100% for your discussion. Remember, I will monitor the discussion board and use my gaming powers to AWARD BADGES and/or REVOKE points as applicable. Remember that even though this activity is automatically graded, it may take up to 3 hours for your grade to update in your grade book.


Last Updated on February 11, 2019