Digital Marketing

  • Mid-Term Paper –(Group work)
  • The paper will be no longer than 5 pages long. Please send via email
  • Your task:
  • You have been selected to build a marketing campaign for the Upcoming MaccabiaGames
  • Your task it to submit a marketing plan which will include the following:
  • Background:Explain the main impact of digital technologies on the marketing and advertising industries. Use at least three references from course Syllabus (from 3 separate readings) andthree references to class lectures/presentations. You may also use additional sources (newspaper articles, reports, etc.)
  • Describe the Maccabiagames(History, concept, evolution etc)
  • Describe your marketing campaign strategy:
  • What is your campaign goal?
  • What is your story?
  • Who is your target audience?

Specify the 4 P’s relevant to your strategy

  • Describe your marketing plan
  • Explain your cross platform strategy (traditional media, digital media, offline). Choose the platforms that are relevant to your campaign. Budget at this point is not a consideration.
  • Explain and provide examples for the various platforms you choose. Explanations may be based on class lectures and readings. Examples can include those discussed in class. Bonus points for including new examples from Israel or abroad.
  • How do you define the promotion/marketing channels of your brand in earned, paid and owned media terms?
  • How will you generate traffic: SEO? paid search?
  • Measurement
  • How will you measure the success of your campaign?
  • What are your KPI’s?

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