Business Journal 4 – Differentiation and Positioning.
Refer to the attached link for article (http://www.businessinsider.com/how-target-gets-you-to-spend-more-money-in-store-2018-4#partnerships-and-unique-products-5) and perform the following:
(a) summarize the article
(b) discuss the article applying at least two of the assigned readings- See attached-and the relevant concepts covered powerpoint- see attached.