Guidelines for Analyzing Cases
Problem and Issue Identification
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1. What are the central facts of the case? What assumptions are you making about these facts?
2. What is the major overriding issue in the case? What major question or issues does this case address that merits study at this point in the course?
3. What sub-issues or related issues are present in the case that merit consideration now?
Analysis and Evaluation
1. Who are the stakeholders in the case and what are their stakes? What challenges, threats or opportunities are posed by these stakeholders?
2. What economic, legal, ethical, and philanthropic responsibilities does the company have, and what is the nature and extent of these responsibilities?
3. If the case involves company actions, evaluate what the company did or did not do in handling the issue affecting it.
Recommendations
What recommendations do you have for this case? If a company’s strategies or actions are involved, should the company have acted as it did? What action should the company take now? Why? Be as specific as possible. List several options as well as the pros and cons of each alternative. Be prepared to discuss why you eliminated those options you discarded and defend your chosen alternative. Mention and discuss any important implementation considerations. This last step is crucial because recommendations that cannot be implemented are worthless.
Define the Problem:What type of case is this? Decision, Problem or Evaluation? What problem(s) or issue(s) should be the focus for your analysis.
List concepts that can be applied:Write down any principles, frameworks or theories that can be applied.
List relevant qualitative data:Evidence related to the quality or character of something or someone.
List relevant quantitative data:evidence related to the amount or number of something. Salient financial ratio analysis? Trends over time?
Describe the results of your analysis:What evidence have you accumulated that supports one interpretation over another.
Describe alternative actions:List and prioritize possible recommendations or actions that come out of your analysis. Remember, choices emerge from your analysis of what’s going on.
Describe your preferred action plan:Write a clear statement of what you would recommend including short, medium and long-term steps to be carried out. If you can’t summarize it in a clear, understandable sentence, keep working.
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