Consumer Behavior Blog Post

  • Select a famous celebrity who is a spokesperson, or who you believe would make a good spokesperson. Go to Twitter and review that celebrity’s most recent tweets. If you don’t have a Twitter account, sign up for a free one using the instructions in “Twitter 101.” In your blog post, explain how this celebrity influences comprehension based upon the following characteristics (Hint: See Chapter 4 in the textbook for more details):
    • Likeability
    • Attractiveness
    • Expertise
    • Trustworthiness
  • Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.

 

Last Updated on February 11, 2019 by Essay Pro