Competitive Strategy

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Competitive Strategy: Rent The Runway/West Elm Partnership

Questions to Address:

1) Why do you think that Rent The Runway and West Elm are partnering on this initiative? What is their Strategy here?

2) What are the benefits and risks for each Company with this agreement?

3) How do you think this could “disrupt” the industries each Company is in? What do you think the competitive response could be?


Last Updated on March 24, 2020