Communication Theory and Concepts

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Prompt: Recently, you submitted an application to be considered for a newly created communication specialist position at ABC Athletics. This position reports to the communications director, who previously worked alone and handled all of the communication needs of the company. Due to increased sales and the many demands aligned with social media and the digital environment, ABC has approved the hiring for this new position.

In your application, you explained that you are currently pursuing a master’s degree in communication. You were granted an interview with communication director Sally Jones and did very well. You have been asked to come back for a second interview to present a PowerPoint presentation for Ms. Jones, human resources director Ron Green, and the owner of the organization, John Smith. During the presentation, you must cover topics that highlight your current knowledge of communication, showcase your potential as a contemporary communicator, and outline your planned development process within the realm of communication.

For this milestone, the following critical elements must be addressed: II. Communication Theory and Concepts A. Illustrate the basic communication theories and concepts within contemporary communication efforts. Consider demonstrating examples of global communication, digital communication, and efforts to address diverse, cultural audiences in your response. B. Discuss communication theory and concepts and how they impact the core of traditional communication efforts (print, radio, TV). C. Assess the value of developing new media messaging strategies that align with established communication theories and concepts.

Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format. One of your sources must be from a scholarly source outside of the resources provided in the course.

Textbook: Introduction to Mass Communication: Media Literacy and Culture – 10TH EDITION


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