Case Study Presentation

Overview

Develop a 15-minute presentation, with slides and recorded audio, outlining the actions you believe Ellen Zane must take to lead Tufts Hospital to the next level of sustainability in a highly competitive health care marketplace.

Note: The assessments in this course build upon the work you have completed in the previous assessments. Therefore, complete the assessments in the order in which they are presented.

 

The selection and use of appropriate measurement tools and control processes is important. They enable health care leaders to objectively quantify and evaluate outcomes.

This assessment provides an opportunity for you to assess the outcomes of a change initiative and recommend steps toward sustainable change in a highly competitive health care marketplace.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 4: Process Management and Organizational Design: Benchmark good processes and practices.
  • Propose best practices to improve both clinical and nonclinical outcomes for an organization.
  • Determine the cost and revenue implications for the organization of proposed best practices.
  • Analyze customer service and satisfaction drivers in an organization.
  • Competency 5: Performance Measurement: Use evidence-based approaches to support community wellness.
  • Determine how to assess organizational success and the timeliness, effectiveness, and efficiency of services after a change is implemented.
  • Select specific measurements for assessing post-change organizational success.
  • Competency 6: Communicate effectively with diverse audiences, in an appropriate form and style, consistent with applicable organizational, professional, and scholarly standards.
  • Present findings and conclusions clearly and coherently in an engaging an effective manner.
  • Support main points, arguments, and conclusions with relevant and credible evidence, correctly formatting citations and references using APA style.

 

Assignment Instruction

Note: This assessment includes a synthesis of your analyses from the previous two assessments. Therefore, complete the assessments in this course in the order in which they are presented.

Preparation

Review the case study, “Case Study 5: Ellen Zane—Leading change at Tufts/NEMC,” linked in the resources.

Review the balanced scorecard approach.

Note: Remember that you can submit all—or a portion of—your draft presentation to Smarthinking for feedback, before you submit the final version for this assessment. If you plan on using this free service, be mindful of the turnaround time of 24–48 hours for receiving feedback.

Presentation Tools

You may use Microsoft PowerPoint or any other suitable presentation software to create your slides. If you elect to use an application other than PowerPoint, check with your instructor to avoid potential file compatibility issues.

Use the speaker’s notes section of each slide to develop your talking points and cite your sources, as appropriate. If you need help designing your presentation, you are encouraged to review the various presentation resources provided for this assessment. These resources will help you to design an effective presentation, whether you choose to use PowerPoint or other presentation design software.

Record a voiceover track for your presentation, using Kaltura Media, Adobe Connect, or other technology of your choice.

  • If using Kaltura Media, refer to the Using Kaltura tutorial for directions on recording and uploading your video in the courseroom.
  • If using Adobe Connect, refer to the instructions and tutorials available from the Using Adobe Connect support page.

Note: If you require the use of assistive technology or alternative communication methods to participate in this activity, please contact Disability Services to request accommodations.

Requirements

By summer 2006, Ellen Zane had brought about a dramatic turnaround of one of America’s oldest hospitals through meeting a series of efficiency goals, recruiting doctors, and negotiating with Massachusetts’s health insurance providers. Zane must now take the hospital to the next level of sustainability in a highly competitive health care marketplace. How should she do this?

Benchmarking and Analysis

Note: The requirements outlined below correspond to the first five grading criteria in the scoring guide. Be sure that your presentation addresses each point, at a minimum. You may also want to read the Case Study Presentation Scoring Guide to better understand how each criterion will be assessed. Be sure to note the requirements in the Distinguished column.

  • Propose best practices to improve both clinical and nonclinical outcomes for the organization.
  • Conduct the necessary benchmarking research.
  • Why will your proposed best practices yield the desired improvements? What evidence do you have?
  • Determine the cost and revenue implications for the organization of proposed best practices.
  • Apply the cost and revenue implications to the financial facet of the balanced scorecard.
  • Analyze the customer service and satisfaction drivers present in the case study.
  • Apply those drivers to the customer facet of the balanced scorecard.
  • Consider how these drivers influence assessment criteria.
  • Determine how to assess organizational success and the timeliness, effectiveness, and efficiency of services after the change was implemented.
  • Compare various assessment methodologies.
  • What evidence supports your assertions and conclusions?
  • Select specific measurements for assessing post-change organizational success.
  • What is your rationale for selecting these measures?
  • How can these measures be used to sustain and further improve practice?
Presentation Development

Develop a slide presentation—not longer than 15 minutes—that outlines the actions you believe Ellen Zane must take to lead Tufts Hospital to the next level of sustainability in a highly competitive health care marketplace. Combine your benchmarking and analysis information from this assessment, your case study analyses from the previous two assessments, and the feedback you received from your instructor. Your intended audience in this case would be C-level executives and board members.

Note: The additional requirements outlined below correspond to the last two grading criteria in the scoring guide. Be sure that your presentation addresses each point, at a minimum. You may also want to read the Case Study Presentation Scoring Guide to better understand how each criterion will be assessed.

  • Present your findings and conclusions clearly and coherently in an engaging an effective manner. Proofread your slides to minimize errors that could distract the audience and make it more difficult to focus on the substance of your presentation.
  • Does the design and flow of your presentation reflect adherence to the basic principles of effective presentations?
  • What are the anticipated needs and concerns of your audience?
  • What questions or alternative points of view might you expect from your audience? How will you respond?
  • Support main points, arguments, and conclusions with relevant and credible evidence, correctly formatting citations and references using APA style.
  • Is your supporting evidence clear and explicit?
  • How or why does particular evidence support a claim?
  • Will your prospective audience see the connection?

 

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