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Case study Nokia


Question 2: Business evaluation

a) Between 1990 and 2010, Nokia underwent a number of organizational change programs. Explain how Nokia’s organizational structure

has changed over time. What were arguments for and against the introduction of a matrix structure? To what extent have these

changes influenced the decline of Nokia?

When answering this question, the following should be noted:
– Focus on transition to the matrix structure (point in time 2004 important)
– Do not just reproduce theory, but use the case to show the concrete connections
– Only mention CEO personalities if the structure of the organization is affected (otherwise not necessary)
– Organization and responsiveness of the company

– Important explanations:

o Most important organizational forms
o arguments for and against matrix structure (short and concise theory, focus case Nokia)
o Case Nokia in the foreground

Last Updated on February 10, 2019

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