Case Study 2 Fast Food Competition

Choose a fast-food company (choices could include McDonald’s, Burger King, Wendy’s, Taco Bell, or others).   Play the role of the Chief Marketing Officer.  What Changes would you recommend and why?

Your paper should have the following subject headers:

 

Introduction

Fast Food Competition

            Include here who is doing the best job of being a contemporary offering – include a table for comparison:

Criteria of Comparison Brand Chosen Competitor # 1 Competitor # 2
Product Offerings      
Price Ranges      
Distribution – how many stores in the U.S.?      
Promotion      
Disruptive Idea They Have Launched      

 

 

What is Important to Today’s Fast Food Customers

Brand Chosen’s Biggest Concerns

Recommendation for Changes to Brand

Marketing Approach           

            If you had $100 million Marketing Budget for 2017 – how would you spend it

Christian Bible Integration

Conclusion

Write-up should include Marketing theory

Use the template for your cases.

Each paper must be in current APA format and include at least 4 scholarly references in addition to 1 Journal of Marketing and the Bible.

 

Introduction

Remember to always indent the first line of a paragraph (use the tab key).  Make sure to cite all references that are included on your reference page within your write-up.

Subject Header

Remember to always indent the first line of a paragraph (use the tab key).  Make sure to cite all references that are included on your reference page within your write-up.  Use the author’s last name and year of publication like this (Mitchell & Jolley, 2007, p. xxx).  Answer all of the questions using a subject header for each.

Subject Header

Remember to always indent the first line of a paragraph (use the tab key).  Make sure to cite all references that are included on your reference page within your write-up.  Use the author’s last name and year of publication like this (Mitchell & Jolley, 2007, p. xxx).  Answer all of the questions using a subject header for each.

Subject Header

Remember to always indent the first line of a paragraph (use the tab key).  Make sure to cite all references that are included on your reference page within your write-up.  Use the author’s last name and year of publication like this (Mitchell & Jolley, 2007, p. xxx).  Answer all of the questions using a subject header for each.

Subject Header

Remember to always indent the first line of a paragraph (use the tab key).  Make sure to cite all references that are included on your reference page within your write-up.  Use the author’s last name and year of publication like this (Mitchell & Jolley, 2007, p. xxx).  Answer all of the questions using a subject header for each.

Conclusion

Always include a conclusion paragraph with subject header – review the rubric – you are graded on how well you summarize the key points presented in your paper at the end of your paper!  Remember to always indent the first line of a paragraph (use the tab key).  Make sure to cite all references that are included on your reference page within your write-up.  Use the author’s last name and year of publication like this (Mitchell & Jolley, 2007, p. xxx).  Answer all of the questions using a subject header for each.

 

References

Examples Only – delete this

Mitchell, M. L., & Jolley, J. M. (2007). Research design explained (6th ed.). Belmont, CA: Thompson Wadsworth.

DELETE THESE TIPS FOR SUCCESS BEFORE SUBMITTING YOUR PAPERS

Please check out http://owl.english.purdue.edu/owl/resource/560/01/ for proper format in APA.

If you need help with putting your references in APA format on your reference page, please see this web site (select APA at the top of the web page) http://www.calvin.edu/library/knightcite/

Remember, APA requires that the second & subsequent lines of the references are indented five spaces and that your references are in alphabetical order.

 

Last Updated on February 11, 2019 by Essay Pro