Case Analysis on “AmorePacific: From Local to Global Beauty”

Questions

1.Identify the characteristics of global beauty industry, particularly in terms of Yip and Hult’s drivers of industry globalization (THREE sub-drivers across at least TWO different higher level drivers). Try to identify relevant drivers and why they are relevant to the beauty industry based on the case (DO NOT discuss irrelevant drivers).
2. Analyze AmorePacific’s key success factors using the value chain we have discussed in class. Do not talk about competitor strategy but only focus on AmorePacific. DO NOT provide detailed explanations but only relevant case facts.

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