Business Studies Unit 8

Required Original Post: Post your response and provide an explanation by citing & referencing at least 2 academic sources . . . one source can be your textbook and you can support your post with Bible Verses or other academic sources. Your original post should be 150 to 200 words.

1. Imagine that you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pricing decisions in Brazil can be delegated to local managers. Why might she be wrong?