Business Letter Unit

ASSIGNMENT 1: Cover Letter for the CEO Memo

Imagine that you, as the department manager of your chosen functional area, received a memo from Mary Atha, the CEO, for you to share with your employees. Unfortunately, the memo is primarily written in passive voice and uses corporate-speak, and the language is quite complex. Because you cannot simply revise the CEO’s memo, you determine that a cover letter should accompany the memo, which in effect translates the memo for your employees.

Follow these steps to complete this assignment:

Download the document Memo: Doubling Sales from the Resources. Read the memo and determine how you will summarize it in your cover letter.
After evaluating the role of a manger, prepare a cover letter that will presumably be attached to the CEO memo. The cover letter should reflect these qualities:
Summarize the main points of the memo, highlighting and reiterating key points of the CEO memo.
Reflect a writing level that is appropriate to your readers. Keep in mind these two factors: your readers are the employees of your functional area that you manage, and the appropriate reading difficulty level is between sixth- and eighth-grade reading levels.
Use active voice.
Be clear and concise. Keep the total length within one page.
Contain a well-crafted message, reflecting a style that promotes trust and builds collaboration.
Prepare your cover letter as a new memo. Your cover letter should have your name in the From: field and also an appropriate Re: subject title.
List the resources that you used in helping to prepare this assignment. Include these resources on a separate page and format them according to APA style and formatting guidelines.

Make sure that you review the Cover Letter for the CEO Memo Scoring Guide for this assignment prior to submitting. Submit your assignment as an attachment to the assignment area.

ASSIGNMENT 2 : Purpose Statements and Performance Standards

( worksheets attached please complete worksheets and reattach them back completed)

In this unit, you are to complete the sections 3.0 Purpose Statement and 4.0 Performance Standards of the SAWs for the human resources area and your declared functional area. Performance standards allow you to keep score, or provide control, for goal achievement.

Follow these steps to complete this project component:

Using the SAW for the human resources area that you started in the Project Goals and Activities assignment in Unit 2:
Complete the section 3.0 Purpose Statement. Provide thoughtful answers to the four questions to arrive at your purpose statement for the human resources area.
Complete the section 4.0 Performance Standards. Identify at least three performance standards that will be used to measure the performance standards of the human resources team. Provide a rationale for each identified performance standard.
Using the SAW for the declared functional area that you started in the Project Goals and Activities assignment in Unit 2:
Complete the section 3.0 Purpose Statement. Provide thoughtful answers to the four questions to arrive at your purpose statement for your declared functional area.
Complete the section 4.0 Performance Standards. Identify at least three performance standards that will be used to measure the performance of your declared functional area team. Provide a rationale for each identified performance standard.
Prepare a one-page reflection write up on the sections you just completed for the human resources area and your declared functional area, which addresses the following questions:
How is establishing a purpose statement and performance standards important to being an effective manager?
How does this section support the other sections of the SAW?
What research was used to support your work? Use APA style and formatting to cite your sources.
What current or past experiences did you draw from, if any?

Discussion 1 :
Management Versus Leadership

While some similarities between management and leadership exist, there are notable differences.

In your own words, explain what you believe the difference is between management and leadership.
Conduct research on the differences between management and leadership, and post your findings. References and citations are to be formatted according to APA style and formatting guidelines.

Strategic Alignment Worksheet: Sales and Marketing

 

NAME:

 

 

 

Overview

 

Use this Strategic Alignment Worksheet (SAW) to help you complete the sections listed below. As you progress through the course, you will be instructed to complete and submit section(s) of the SAW. Once you have all of the sections completed, you are to incorporate the sections into the larger Atha Execution Plan, which is your final project deliverable (to be submitted in Unit 5).

 

Sections of the SAW

 

  • Goals and Activities (Unit 2)
  • Interview Questions (Unit 3)
  • Department Purpose Statements (Unit 4)
  • Performance Standards (Unit 4)

 

 

Checklist for Sales and Marketing Area

 

Mary Atha, CEO, has provided this checklistof overall organization goals for the sales and marketing area. Read the checklist and use it as a point of reference for your development of this SAW.

 

  1. Double Atha sales without lowering price.
  2. Increase international sales.
  3. Ensure accurate on-time delivery.
  4. Plan, organize, lead, and control the resources of sales and marketing department to meet company goal of growing the business by 100%.

 

 

  • Goals and Activities.Develop goals and activities for the sales and marketing area. Submit this section in Unit 2.

 

Goals Activities to support this goal(add more rows if needed)
1.1  Retain existing employees.
What are the supporting activities? How will this activity achieve the goal? What is the achievement deadline?
     
     
     
     
1.2  Add seven new employees.
What are the supporting activities? How will this achieve the goal? What is the achievement deadline?
     
     
     
     
1.3  Create new organization chart for the sales and marketing area.
What are the supporting activities? How will this achieve the goal? What is the achievement deadline?
     
     
     
     
1.4  Improve employee performance.
What are the supporting activities? How will this achieve the goal? What is the achievement deadline?
     
     
     
     
1.5  [insert new goal here]
What are the supporting activities? How will this achieve the goal? What is the achievement deadline?
     
     
     
     
1.6  [insert new goal here]
What are the supporting activities? How will this achieve the goal? What is the achievement deadline?
     
     
     
     
1.7  [insert new goal here]
What are the supporting activities? How will this achieve the goal? What is the achievement deadline?
     
     
     
     

 

  • Interview Questions.Write interview questions for the sales and marketing area.Submit this section in Unit 3.Add more rows if needed.

 

Interview question Rationale for including this question
2.1.  
2.2.  
2.3.  
2.4.  
2.5.  

 

  • Purpose Statement.Write a purpose statement for the sales and marketing area.Submit this section in Unit 4.

Most of us are aware of the term purpose statement but are unsure of what its real meaning is within an organization. It is a statement describing the organization’s purpose, or the reason for its existence. The purpose of an organization reflects a desired position in the marketplace. It should accurately answer to the questions below. The purpose statement is the written summary of those answers. The most effective purpose statements are short, concise, and direct. A good purpose statement is between 2–3 sentences.

 

Purpose Statement
Who are we? What do we do? For whom do we do this? How do we know when we are getting it done?
 

 

 

     
Compile the answers to the four questions into a concise 2–3-sentence statement summarizing those questions. This statement is your Purpose Statement.
[insert your purpose statement here]

 

 

 

 

  • Performance Standards. Identify performance standards for the sales and marketing area.Submit this section in Unit 4.Add more rows if needed.

 

Performance Standards Rationale for including this performance standard
4.1  
4.2  
4.3  
4.4  
4.5  

 

Last Updated on February 11, 2019 by Essay Pro