Write a best practices paper on Branded experience for home/apartment rentals:
As a response to the threat posed by AirBnB, some hotel companies are now offering a branded home rental experience. The paper will explore the genesis of home stay and then identify best practices for hotel companies that enter this market. Best practices should cover all aspects of hotel ownership and management (since the rental units are basically mini-hotels).
15 PAGES MINIMUM, APA FORMAT
The Outline:
EXECUTIVE SUMMARY
INTRODUCTION:
LITERATURE REVIEW:
safety & security
reservations
check-in/check-out
housekeeping
food and beverage
etc….
FINDINGS AND RECOMMENDATIONS :
________________________________________________________
NOTES:
So a best practices paper should start by exploring all aspects of the hotel management process and report your findings of the good and bad practices that currently exist. You will then make recommendations for hotel companies (such as Marriott) that are interested in entering this space; you should discuss the best practices that they should engage in if they want to be successful and also discuss what they should not do if they want to be successful.
What would a company that had apartments to rent using the Airbnb model need to do to compete successfully in this space? This should include the basic elements of hotel management, such as safety & security, reservations, check-in/check-out, housekeeping, food & beverage, etc.