Brand expression and symbol of identity

Define your unique brand expression, using the elements of brand development. Define your unique brand personality, brand cultural and style, brand values and attributes, identity emotional brand experiences, purpose and beliefs supported with graphic elements.

Brand expression and symbol of identity

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About the company:
The brand is called SWITCH. It is an innovative company which create colors to wall and surfaces by using the latest technology. The company specialize in making unique, color-shifting effect material, which adjust coloring of wall depending on colors of clothes worn by people. The company developed the technology which deliver much greater efficiency, flexibility and precision in generating special colors. The distinctive material in combination with technology helps customers to enhance surfaces in more creative ways than any other company. The symbol of the company is a chameleon. Tag line is “Reflect Yourself”. The name is SWITCH.
Basically, the brand makes a special wall material which is able to change color depending on someone’s color of clothes. It works like this: technology evaluates the color of clothes ( usually one person ) it can be an owner of an apartment so certain walls will change their color to harmonizing or contrasting the the color of clothes the person wears. So if a person wears red kind of clothes , walls will change to contrasting color which is green. Or it can be set it up to create harmonizing color so wearing red will change the color of certain wall to tint red/orange.

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Brand expression and symbol of identity

The brand development must include the following elements of brand development.

1. Brand Story – the brand story must be made up of facts, feelings, which means that part of the brand story isn’t even told by you.
2. Brand Positioning – it is the place in the audience mind that you want your brand to be. It is the benefit you want your audience to perceive when they think of this brand. A strong brand position means the brand has a unique, credible and sustainable position in the mind of the audience.
3. Brand Loyalty and Audience – use emotion to connect with your audience to built a relationship that can lead to brand loyalty.
4. Brand Competitors – whom would you most like to be compared to. Who are your heroes? ( note : it is just a made up company with a made up products witch doesn’t exist so the company can be compare, for instance to the companies which make paints and coating)
5. Brand Culture & Values – describe the core values and culture associated with your brand. What are the strengths and what makes it unique.
6. Brand a Personality – describe the personality and tone of voice. How do we want to be perceived.
7. Brand Promise – what do we hope to achieve with the brand. What difference we would like to make to be remembered for.
8. Brand experience – describe the emotions and responses we would like others to have when engaging with the brand. Meaning, effective brand experiences are designed to create specific, valuable interactions between brands and/or products and services and the people that matter most to them. These interaction should result in deeper emotional connections and greater brand awareness.
9. Brand Issues – are there any social, cultural, environmental or other issues effecting the brand focus .

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Brand expression and symbol of identity

Last Updated on February 14, 2019 by