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Brand equity

Pick a brand and attempt to identify its sources of brand equity. Assess its level of brand awareness and the strength, favorability, and

uniqueness of its associations. How could this brand incorporate a Christian aspect and would this be a good idea for the brand image? Does this

company or brand do a good job managing its customers and why?

You will create a thread in response to the provided prompt for each forum. Each thread must be 250–350 words, demonstrate course-related

knowledge, and include at least 2 scholarly research sources and at least 1 biblical integration.

Last Updated on February 6, 2018

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