Audience Research Assignment

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People may have their own understanding and opinion of Disney and the Disney Company, as well as their own history with Disney’s products and services. The point of this assignment is to understand more about how people respond to Disney and its products.

For this assignment, interview at least three (3) individuals (only one can be another student) about their thoughts and attitudes about Disney. Present your findings and discussion in a 4-5 page paper.

Your paper should discuss the interviews, but should not include exact transcripts of them. You also should analyze your findings in the context of the course material, especially drawing on the sections of readings related to Disney audiences. References to these course readings will enhance your paper and improve your grade. If you cite sources not included in the syllabus, include complete citation information.

Papers must be double-spaced and carefully written. The strength of your writing will be factored into your grade.

 

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