Article-Critique Assignment

For this assignment, in 750–1,000 words you will answer the questions below to analyze the following article:

Brad Schultz and Mary Lou Scheffer. “Personal Branding Still in Future for Most Newspaper Reporters,” Newspaper Research Journal, Vol. 33, No. 4, Fall 2010, pp. 63-77.

You can find the article on Canvas in Files, Article Analysis

After you have read and digested the article, do/address the following:

  1. Briefly summarize the article (topic, arguments, conclusions)
  2. How closely do the authors follow the standard format for a scholarly article?
  • (Introduction, Literature Review, Method, Results/Findings, Discussion, Limitations/Future Research, Conclusion)
  1. What is it about the article that qualifies it as a quantitative-research study?
  • Consider the sample, sample size, statistical tests, deductive vs. inductive approach and theoretical application in your response to this question.
  1. How did the authors visualize (present visually) the data? Discuss its effectiveness or failings in this regard.
  2. Consider the authors’ backgrounds. What are their credentials (Ph.D.? Teaching position at a university?) Take a look at their body of work. What other articles/books have they published? Are they focused on topics similar to this article, or is this article within a broader spectrum that covers their research?
  3. Examine the references in the Notes section. How consistently did the authors cite research from academic journals? Are the sources credible? Discuss why or why not.
  4. Review the citation style. What style did the authors choose (APA, Chicago, MLA)? Is it followed correctly for in-text citations and the references/notes? Consider using the Purdue OWL (Online Writing Lab) website as a resource: APA, https://owl.english.purdue.edu/owl/section/2/10/(Links to an external site.)Links to an external site.; MLA, https://owl.english.purdue.edu/owl/resource/747/01/ (Links to an external site.)Links to an external site.; and Chicago, https://owl.english.purdue.edu/owl/resource/717/01/ (Links to an external site.)Links to an external site..
  5. Look up the article on Google Scholar (scholar.google.com). How many times has this article been cited by others? Are there other things on Google Scholar that would be useful/relevant for you to discuss here?
  6. Conclude your paper by commenting on what you found interesting/revealing/problematic about this article and give your assessment as to whether or not this article is a good example of quantitative, scholarly research.

Format

One-inch margins, double-spaced. Name and word count in the footer.

You may use the numbered questions 1–9 as the heading for each paragraph as you address each topic/question.

Length

750 to 1,000 words.

Rubric

75-point Rubric

75-point Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeInstructions: Did the student follow the instructions provided on Canvas or in class for the assignment?

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All assignment-related instructions were followed. The student completely answered the question(s) posed and met all format, layout, word-count, and other requirements.

15.0 pts

Rating DescriptMost assignment-related instructions were followed, and the student generally answered the question(s) posed.ion

11.0 pts

Some assignment-related instructions were followed, and the student somewhat answered the question(s) posed.

7.0 pts

Few assignment-related instructions were followed, and the student generally failed to address the question(s) posed.

4.0 pts

Little or no compliance with assignment-related instructions, and the student failed to address the question(s) posed.

2.0 pts

15.0 pts
This criterion is linked to a Learning OutcomeDesign: Do the visual elements (headings, art, typography, spacing and format) make the document inviting and easy to read?
Includes strategic placement and use of visual elements, space, and headings. Color(s) and font(s) enhance visual layout.

15.0 pts

lacement of visuals, white space and heading are generally appropriate and not distracting. Title, captions and visuals are appropriate to purpose.

11.0 pts

Placement of visuals, white space and heading are questionable and limits understanding. Title, captions and visuals limit understanding.

8.0 pts

Rating Placement of visuals limits understanding. Insufficient use of white space and headings. No title or captions. Description

5.0 pts

Visual elements, space, headings, color(s), font(s) distract and are not connected to purpose/audience.

3.0 pts

15.0 pts
This criterion is linked to a Learning OutcomeOrganization: Is the information organized and presented in a logical, easy-to-understand way?
The student provides a well-organized, well-thought-out document. Transitions show relationships among ideas.

15.0 pts

Rating DescriGood overall organization. Includes main organizational tools. Clear and consistent central idea, thesis or goal. ption

11.0 pts

Some sense of organization, but the document does not flow well and ideas don’t seem interconnected.

8.0 pts

RatinOrganization is not logical. Ideas seem repetitive and thesis/goal appears random, unfocused or is not included at all. g Description

5.0 pts

No sense of organization.

3.0 pts

15.0 pts
This criterion is linked to a Learning OutcomeContent: Is the information complete, correct, appropriate, clear, coherent and effective?
Exceptionally well presented and argued; ideas are detailed and well supported with evidence and facts; clear examples are provided.

15.0 pts

Ideas are well presented and argued; ideas are well developed and supported with evidence and details.

11.0 pts

Content is fairly sound, but ideas are lacking or carelessly presented or supported. Some examples or evidence provided.

8.0 pts

Content is incomplete and lacks detail. Ideas are generalized and lack development.

5.0 pts

Content is not sound or developed.

3.0 pts

15.0 pts
This criterion is linked to a Learning OutcomeStyle: Does the document adhere to accepted standards of grammar, spelling, punctuation, capitalization and citation?
Superior grammar, spelling, syntax, punctuation, and capitalization. Vocabulary shows precision, variety, and sophistication. Varied sentence structure and phrases to convey meaning and engage the reader.

15.0 pts

A few minor, isolated errors in grammar, syntax, punctuation, capitalization, spelling or citation. Problems may inhibit the message or distract the reader.

11.0 pts

A pattern of errors in grammar, syntax, punctuation, capitalization, spelling or citation. Some sentences are repetitive, bland, or awkward. Writing is occasionally difficult to follow

8.0 pts

Abundant errors in grammar, syntax, punctuation, capitalization, spelling or citation. Sentences are simplistic, unvaried, or wordy. Writing is awkward and difficult to follow.

6.0 pts

Excessive amounts of errors in grammar, syntax, punctuation, capitalization, spelling or citation. No Marks

3.0 pts

15.0 pts
Total Points: 75.0

 

Last Updated on December 13, 2020