For this assignment, in 750–1,000 words you will answer the questions below to analyze the following article:
Brad Schultz and Mary Lou Scheffer. “Personal Branding Still in Future for Most Newspaper Reporters,” Newspaper Research Journal, Vol. 33, No. 4, Fall 2010, pp. 63-77.
You can find the article on Canvas in Files, Article Analysis
After you have read and digested the article, do/address the following:
- Briefly summarize the article (topic, arguments, conclusions)
- How closely do the authors follow the standard format for a scholarly article?
- (Introduction, Literature Review, Method, Results/Findings, Discussion, Limitations/Future Research, Conclusion)
- What is it about the article that qualifies it as a quantitative-research study?
- Consider the sample, sample size, statistical tests, deductive vs. inductive approach and theoretical application in your response to this question.
- How did the authors visualize (present visually) the data? Discuss its effectiveness or failings in this regard.
- Consider the authors’ backgrounds. What are their credentials (Ph.D.? Teaching position at a university?) Take a look at their body of work. What other articles/books have they published? Are they focused on topics similar to this article, or is this article within a broader spectrum that covers their research?
- Examine the references in the Notes section. How consistently did the authors cite research from academic journals? Are the sources credible? Discuss why or why not.
- Review the citation style. What style did the authors choose (APA, Chicago, MLA)? Is it followed correctly for in-text citations and the references/notes? Consider using the Purdue OWL (Online Writing Lab) website as a resource: APA, https://owl.english.purdue.edu/owl/section/2/10/(Links to an external site.)Links to an external site.; MLA, https://owl.english.purdue.edu/owl/resource/747/01/ (Links to an external site.)Links to an external site.; and Chicago, https://owl.english.purdue.edu/owl/resource/717/01/ (Links to an external site.)Links to an external site..
- Look up the article on Google Scholar (scholar.google.com). How many times has this article been cited by others? Are there other things on Google Scholar that would be useful/relevant for you to discuss here?
- Conclude your paper by commenting on what you found interesting/revealing/problematic about this article and give your assessment as to whether or not this article is a good example of quantitative, scholarly research.
One-inch margins, double-spaced. Name and word count in the footer.
You may use the numbered questions 1–9 as the heading for each paragraph as you address each topic/question.
750 to 1,000 words.
|This criterion is linked to a Learning OutcomeInstructions: Did the student follow the instructions provided on Canvas or in class for the assignment?
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|This criterion is linked to a Learning OutcomeDesign: Do the visual elements (headings, art, typography, spacing and format) make the document inviting and easy to read?||
|This criterion is linked to a Learning OutcomeOrganization: Is the information organized and presented in a logical, easy-to-understand way?||
|This criterion is linked to a Learning OutcomeContent: Is the information complete, correct, appropriate, clear, coherent and effective?||
|This criterion is linked to a Learning OutcomeStyle: Does the document adhere to accepted standards of grammar, spelling, punctuation, capitalization and citation?||
|Total Points: 75.0|