Use the two published reports entitled Accenture’s Outlook Report AND Consumer Insights Marketer’s Handbook (attached) as the basis for your discussion comparing and contrasting findings of these two reports with 2 additional articles by Forbes and the Washingtonian (see below links) on the Millennials as retail shoppers. Also, your commentary should report on the main takeaways from these readings as they relate to the shopping behavior of the Millennials.
https://www.washingtonian.com/2016/05/13/washingtons-10-best-malls-millennials/
https://www.forbes.com/sites/richardkestenbaum/2017/06/14/this-is-how-millennials-shop/#401c21b3244c
Also, you are encouraged to research other sources for additional materials related to the millennial as shoppers (list all referenced sources).
Discussion: What are the most important takeaways and insights as they relate to how your client can best address the changing desired experiences and journeys of millennial health-minded shoppers?