List, define, and review the major industry segments that comprise the US Hospitality market.
Describe the current trends, opportunities, and challenges facing each major industry within Hospitality.
Select the industry of primary interest to you as a potential business opportunity.
Within the industry selected, identify the key players (companies). Select and analyze two (2) of those companies with emphasis on each company’s strengths, weaknesses, competitors, and strategies.
On the basis of your industry and company analysis, describe potential opportunities that may exist for starting your new business venture in your local area.