Southwest Airlines

Think about what makes our industry (hospitality) so special? Our business is all about business-level strategies, with different concepts target to different customer segments, from the narrow to the broad scope.
Select one hospitality business to research and write about in relation to your Chapters 1-6 covered so far.

Please choose a company that is not in the same hospitality sub-industry that you can selected for your industry project.
See if you can research some current events/articles that have been released within the past 2 years to share with the class. Provide weblinks to resources you used so that others can check them out.
• Southwest Airlines (recent announcement to expand travel to Hawaii)

You can choose to write about topics such as the company’s change in strategic direction, brand portfolio evolution, environmental influences (P.E.T.S), the company’s business-level strategy(-ies),

Last Updated on February 11, 2019 by EssayPro