Situation Analysis

Marketing

Paper instructions:

Situation Analysis

a. SWOT (environmental conditions such as economic, social, political, legal, or cooperate environments)

b. Industry analysis

c. Customer analysis

d. Company analysis+ Competitive analysis +Core competency and sustainable competitive advantage of your business (brand/product)

Strategic Focus and Plan

a. Mission

b. Goals and Marketing objectives

Market-Product Focus

a. Segmentation

b. Target markets

c. Points of difference and positioning

Marketing Program

a. Product strategy

b. Price strategy

c. Promotion strategy

d. Place strategy

Last Updated on February 10, 2019 by EssayPro

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