Public Relations and the Media

Public Relations (PR)

This week’s assignment you will select an organization and present a plan on how the organization can enhance its public image through the use of media.

Your presentation should consist of the following components

•A brief overview of the organization
•The current usage of public relations and media within the organization
•Two areas of strengths and two areas of improvements relations to public relations and media within the organization
•How the organization will use each of the following to develop their public image:
◦Public service announcements
◦Institutional advertising
◦Image ads
◦Specialty advertising
•Identify ways that your plan will be assessed and improved after it has been implemented

Your final presentation should consist of at least 10 slides, not including title or reference slides, and be at least 5 minutes in length. You should site at least three professional, scholarly sources and use proper APA format.

Last Updated on February 25, 2018