Put Your Best Profile Forward

A social media profile stands in your place to anyone who reads it. Profiles can serve any purposes; some help you catch up with friends and share information with your family. Others, however, represent you to a network of professionals, and this could hurt or hinder your career path.

Today human resource professional use more than your resume to determine how well you will fit into their company culture; it is becoming routine to complete an online search of applicants, as well. Most of us have an online presence-sometimes created by others, like your company’s website or being mentioned in a newspaper or school newsletter. There is little you can do about how you are represented by others. But you have control over how you present yourself. Who are people seeing when they are looking at your profile online?

For this Assignment you will learn to review online social media profiles and how the content of profiles can impact your professional future. You may either evaluate the sample profile or create your own professional online profile.

To prepare for the profiling Assignment:

  • Read the White article, ‘Will your Facebook profile sabotage your job search?’, in this week’s Notes and Readings.
  • Consider your online search of yourself from this week’s Discussion.
  • Evaluate the Professional Profiles media for examples of professional profiles.
  • Review Walden University privacy guidelines to understand online policies at Walden.

Profiling Assignment Instructions:


  • Review and critique at least two of the sample online profiles using the ‘Professional Profile Guidelines and Rubricdocument-Option A’ that can be found in this week’s Learning Resources.
  • Explain in detail your scoring for both profiles

Submit a 2-3 page essay review and critique of the profiles. If you were the hiring manager who reviewed these two profiles, would you hire the candidates? Why or why not? Make sure to reference the scoring rubric in the Professional Profile Guidelines and Rubric document and to make specific recommendations about how the profiles could be improved.


Laureate Education (Producer). (2014c). Professional profiles[Interactive file]. Retrieved from

Draw employers with a dazzling digital footprint. (2012, February 1). The Star (South Africa).

PLEASE BE SURE TO USE THE MEDIA LINK TO EVALUATE PROFILES. In text references and citations are required.

Profiling Notes and Readings

One of the best things about the virtual worlds of social networking sites is that people can learn all about each other. Through these sites, we can find out about other people’s tastes in art, music, literature, and fashion. In their posts, we can learn about their social opinions, political views, and religious beliefs. We can even get a pretty good idea of what they like to do for fun, what they find funny and how (and how much) they like to party.

One of the worst things about the virtual worlds of social networking sites is that people can learn all about each other. Do you really want everyone to know everything about you, from your political views to your party habits?  Your grandmother, neighbor or  your boss?  A potential employer?  In our face to face lives, most of us are usually careful about which parts of our selves we share with different people, yet somehow, on line, people often share personal information and images online that could be risky. It may be true that some information is not anyone else’s business, but the Internet is a public place. And, it is hard for people to forget their impressions of others once they have them.

Profiling Notes

In addition to revealing the wrong thing to the wrong person, it is also important to be aware that once information and images get into cyberspace, they can get shared and passed around to point where it is nearly impossible to get rid of them. A young person might think it is funny to share a nude “selfie when drunk, but what happens if the image goes “viral” as he or she is also applying for a job working with children?  There have been cases of people being turned down for jobs, getting divorced, and even being arrested as a result of material shared on the Internet.

Even when a reality is virtual, it is still a reality, and has all of the same freedoms, responsibilities, choices and consequences as any other reality. As you plan your success in life, it is important to pay attention to all of the realities through which we pass.

Profiling assignment readings


White, M. C. (2013). Will your Facebook profile sabotage your job search? Retrieved from



DeLuca, K. A. (2013, December 9). A cautionary tale: Being wired can short circuit relationships. The Progress-Index. Retrieved from



West, E. (n.d.). How to find a career mentor more easily. Retrieved from

This article discusses the benefits of having a mentor and specific strategies for finding the right one for you.



Saran, R. (2013, May 27). Welcome to virtual civilisation. India Today.

Note: Retrieved from the Walden Library databases.

Professional Profile Guidelines and Rubrics


When developing a professional profile, there are certain guidelines you should follow to show yourself in the most flattering and professional light. Your profile should highlight your skills and professionalism to current and future employers.

Employers often look at profiles to better understand a candidate.  You should include important elements, but also think about the quality of each thing you include in a profile.  Although employers may not actually score profiles, they do establish criteria to evaluate each one.

For our class, we want to get specific and allow you to check for the right things as well as the degree to which you accomplish those.  While learning, it helps to look at examples of profiles or your own profile and actually rate them.  So after the guidelines below, you’ll find actual scoring rubrics to use to evaluate the sample profiles.  Imagine you are a hiring manager looking at these profiles to make a recommendation on whether to employ a candidate.

Professional Profiles should include the following:


  • Appropriate personal content (not over sharing personal details or giving too much family info)
  • Limited to professional content (not hobbies, trips unless they support your profession)
  • Appropriate grammar and mechanics (may use Grammarly to help)



  • Appropriate length for profession
  • Correct dates (No overlap and any gaps explained)
  • Includes enough detail to explain job tasks/responsibilities/projects



  • Visually pleasing (Not overly busy/visually noisy)
  • Looks organized and can be easily read
  • Includes profile photo that demonstrates professionalism
  • If possible, includes an “action” picture from on the job or completing appropriate tasks that support the resume or objective for a new position.

Rubric to Evaluate a Candidate using their Professional Profile

Sample profiles can be found under the Media area of the Week 5 Resources page.  Use this rubric to evaluate the candidates and then follow the directions on the instructions page to type up your review, including:

  • Critiques of at least 2 of the sample online profiles
  • Use the rubric to give scores AND explain the scoring
  • Explain your rationale about your recommendation on whether to hire or not hire this candidate in a 1- to 2-page review and critique of the profiles and recommendations for improvement from the viewpoint of a hiring manager.

 Profiling Rubric 

Please Note: YOUR assignment will be graded using the standard Assignment rubric for our class.  The Rubric below is for your use on the sample profiles and in developing your submission.

Candidate Name: Points


Points Earned
Overall feel of Profile: 
  • Shows interest in field
  • Demonstrates a sense of being a good employee
  • Is professional
  • Doesn’t include too much personal stuff or controversial material
  • This is sort of putting a score on your “gut instinct” from viewing the profile and whether you would hire the candidate (be cautious of unintentional bias here)
0 – 20  
  • Has work history, education, and other appropriate content.
  • Is updated, relevant, and persuasive.
    • Appropriate length
    • Correct dates- no gaps
    • Detail for job tasks/responsibilities
0 – 20  
  • Demonstrates an understanding of a portfolio and contains appropriate content.
  • Contains content that reveals aspirations and professional competencies of the author.
  • Overall impression is welcoming for a prospective employer.
0 – 20  
Visual Aspects: 
  • The use of images enhances the content.
    • Professional + professional “action” shots if possible
    • Not too busy or visually noisy
  • The visual material creates an additional layer of information for the reader.
0 – 15  
Professional Presentation: 
  • Correct spelling, punctuation, and grammar throughout.
  • Well-organized, easy to read, enjoyable.
0 – 15  







DNA Profiling



Last Updated on February 10, 2019 by EssayPro