political communication

Hilary Clinton ad

Donald Trump ad

Watch a television ad for each of the candidates above, OR go to to select two (2) advertisements to compare and contrast. Please state which two ads you selected and/or what year they are from.

Compare and contrast the techniques that each advertisement used such as images, music and narration. How would you describe the tone of each ad and how did it influence the ad’s effectiveness? Which advertisement do you think was most convincing and why? What, if anything, did you learn about each candidate’s platform from the ads?


Last Updated on